We tailor our field sales to suit individual customer and channel needs, with purpose-built field sales teams satisfying the majority of major national retail chains, independent supermarkets, independent hardware stores and just about every pharmacy there is.
Achieving specialist recognition for the categories we operate in requires a significant marketing focus from McPherson’s. Localised marketing staff in each country ensure that brand values and strategies are consistently achieved, while also having the ability to meet the specific local needs of both the consumer and trade customer.
McPherson’s Consumer Products has experienced sales teams across the region working with key retailers. Separate high-calibre teams service each trade channel, tailoring product and merchandising arrangements.
This team structure, coupled with the strategy of optimising space efficiency and profitability through space planning technology and McPherson’s extensive knowledge and experience of managing non-food categories, allows us to meet individual retailers’ requests effectively and efficiently.
Excellence in visual presentation, impulse sales, new product distribution, technical product advice and recommendation are our specialties, with industry achievement awards commonplace in both Australia and New Zealand.
McPherson’s marketing strategies are focused, well-resourced and effective.