Undertaking glass production in Turkey in 1935, following a directive from Mustafa Kemal Atatürk (founder of the Republic of Turkey), today Pasabahçe keeps the Turkish "glass making" tradition it has inherited from the past alive with Denizli Cam. It leads the market in Turkey in "handmade glass housewares" production under the "Denizli by Pasabahçe" brand and has become a renowned corporate brand in high demand worldwide.

With continued handcraft production, a 5000 year old glass making tradition is kept alive at Denizli Cam and handmade products hold a dear place in collections presented in spring and fall seasons each year, as in the whole Pasabahçe product range.